Rather than treating “kintsugi “as a symbol to explain, I focused on its underlying logic — that beauty already exists in fragments, and meaning emerges through connection, not perfection.

I focused on the brand's philosophy through restraint: a visual language where light replaces ornamentation and continuity is built through feeling rather than form.

The visual approach was intentionally minimal.
Not to strip the product of character, but to create space for what was already present — the materiality of the bottles, the individuality of each fragrance, and the way light moves across surfaces.

Each perfume was treated as a fragment rather than a finished statement.

The goal was then not to invent something new or decorative, but to make visible what was already there — allowing imperfection, variation, and subtle difference to become the source of cohesion.